BOOKKEEPING SERVICES Small Business Plan Assignment

BOOKKEEPING SERVICES Small Business Plan - Assignment Example The small businesses usually appoint accounting firms for maintaining financial transactions of their business operations effectively and in a cost effective manner. Table of Contents Executive Summary 2 History 4 Description of the Business (Bookkeeping Services) 4 Definition of the Market 5 Description of Product or Services 6 Management Structure 7 Objectives and Goals 7 Financial Data 8 References 9 History ‘Accuracy’ is a small and one-person owned business which operates under a ‘Certified Public Accountant’ (CPA) in Los Angeles, United States of America (U.S.A). The firm usually offers tax accounting as well as management accounting services for small business firms. The firm in its initial stage of the commencement of its business generally rendered tax services to small business firms. Later on, the business offered management and cost accounting services as well. Additionally, the business also started offering QuickBook services on acquiring Quick Books Pro Advisor certification. These are the various services which are offered by the firm to small business firms. ... The CPA has planned to expand the business operations of the firm dealing with its bookkeeping services for small businesses. In this regard, investment is required to be made in marketing and staffing process in order to develop the bookkeeping business in an appropriate manner. The business plan has been formulated with the intention of identifying and implementing appropriate strategies required for the expansion of the firm’s business. Description of the Business (Bookkeeping Services) The expanded business of the firm will offer bookkeeping services for small businesses. Bookkeeping is an approach of recording financial transactions of business operations on a daily basis. Small businesses with bookkeeping services will be able to maintain their daily business transactions in an accurate, comprehensive as well as up-to- date fashion (E-conomic UK, 2013). In this respect, bookkeeping services that will be offered by the firm to its clientele will ensure that their financia l transactions are managed accurately and in the most efficient manner. The firm will offer bookkeeping services to small businesses under the supervision of the CPA. The bookkeeping services will be offered at an affordable rate to its clientele. Employees or staff will be hired which will entail undergraduate students to act as bookkeeper. Additionally, a graduate student will be appointed who will be entrusted with the task of managing the activities or operations of the bookkeeping segments. Definition of the Market The firm operates in the market segments of the US where there is a huge demand for bookkeeping service providers as large number of small businesses are significantly involved in appointing accounting and bookkeeping firms with the objective of saving time as

Sustainable Socio-Technological System Essay Example for Free

Sustainable Socio-Technological System Essay Every thread of the problems faced by the present human society can be traced back to first industrial revolution of late 18th century and early 19th century that took place in Britain and from where it was embraced by the entire world. The industrial revolution set in motion the process of changes that have since then subsequently transformed the character of not only human society but of entire earth. Air, water, land and sky, all bear the effects of the changes inflicted by human march through industrial revolution and the effects have not been pleasant by any order.   One of the consistent features of the industrial and post industrial revolution has been unprecedented rate of consumption of energy resources, which is the principle reason behind depletion, and instability of earth’s ecological and environmental system (Pirages, 1996). In the endeavor to exploit the full range and scope of advancing technology world required huge energy supplies, which it was unable to obtain from traditional wood fuel or steam power. A quest was soon underway to find that magical energy source that could fuel world’s transition in the new age of speed and power. And soon this magical source was discovered in the form of fossil fuels-petroleum oil and coal with which human world completely shifted in the modern age. The age of automobiles, airplanes, rockets, and computers almost rushed in simultaneously and since then continued to evolve and modify endlessly on the same essential design that is solely based on using the energy of fossil fuels at an increasingly higher rate. 20th century did not merely saw extravagant increase in the consumption of energy resources but also a massive population explosion where population of world tripled from 2 billion in 1930 to 6.5 billion by 2005, thereby making it impossible to reduce the consumption rates (Tyler, 1997). With demands continuously pressing ahead, world’s energy intake also almost doubled from 1973 to 2002. This giant rate and quantity of energy consumption has put world across two crises that have s potential to challenge the very existence of humanity and accompanying life forms, if its not resolved immediately. In the blind rush of growth that world has followed, it became over occupied with the immediate enjoying of wonders of fossil fuel without ever considering the consequences of its maniac pace of growth. The consequences of exploitation, on their part, did not take much time to manifest and air-pollution, water pollution and marine pollution, terms hitherto unheard of, were entering popular terminology. Fossil fuels are essentially hydrocarbon compounds and although they are extremely rich in energy content, their extraction from deep oil wells, refinement and use involve release of harmful and poisonous gases at each step of process, that dangerously increased contents of carbon di-oxide, sulfur oxides, nitrous oxides and chlorine compound in environment, changing the chemical composition of land, air and water. After the discovery of ozone hole in 1985,   humanity encountered the first major threat to its own existence in   so far innocuous journey in the modern high-energy, high-speed age. In subsequent years more catastrophic phenomena, such as global warming and melting of polar ice caps conclusively showed the inherent flaws and dangers associated with man’s present course. Of all the actors of the modern world that have caused upshot in consumption of fossil fuels and hence contributed towards the crisis of environmental pollution and global warming, transportation sector takes the role of the progenitor and spearhead. The role of transportation has been preeminent in humanity’s march through economic development of 20th century. The great mobility offered by transportation sector in personal and freight movements created the foundation of entire industrial infrastructure. However, in the process it also emerged as the biggest consumer of fossil fuel, accounting for more than 70 % of the fuel consumption all over the world. Also it is one of the   biggest polluter and driving cause of pollution. The exhaust fumes from millions of vehicles add toxic gases to atmosphere resulting in poisonous smog. While these gases and fumes add to atmospheric pollution and contributes in global warming their direct impact on human health results in diseases like asthma, migraine and cancer along with sharp rise in cases of hypertension and cardiovascular diseases.   Apart from all these, transportation sector results in thousands of purely avoidable deaths each year due to road accidents.   The largest share in transportation sector belongs to personal and individual motorized vehicles, which are currently numbered at over 600 million and are expected to grow to 2 billion by year 2050 (Heywood, 2006). In the view of already depleting oil resources, the size of motorized industry in 2050 would be unsupportable by even existing fossil reserves and certainly untenable in 2050. These figures and analysis put the sustainability prospects of current transportation model in question. Every study conducted shows that if transformative changes are not introduced at institutional and policy level, the entire transportation sector may come to a standstill in few years, turning the wheels of development backward. Sustainable transportation is also a vital issue from current environmental and economic perspectives because researches have proved that increase in motorized transportation has negative economic implications eventually. Thus finding a sustainable transportation model that represents and safeguards interest of both society and industry is essential if world aims to achieve balanced prospects of growth and development (Burwell and Litman, 2006). Part II Sustainable Transportation Transportation plays two important roles in the economy. First it is a complete industry in itself, with various component industries as its part to create the whole structure and second it is the backbone of various other industries and economic activities (OECD, 1998). Transportation affects prospects of sustainable development at many places. The extraction of fossil oils and their consumption in internal combustion engine causes pollution, smog, acid rains and lead to increased concentration of carbon-dioxide in atmosphere; transportation network and road construction cause additional damage to natural environment and contribute in climatic change; the waste generated through transportation, fuel waste as well as industrial waste add toxic and harmful waste to environment (OECD, 1998). Therefore transportation has become the prime focus area in the quest of sustainable development. The sustainable model of transportation attempts to integrate the entire scope of transportation with real needs of human movement and renewed energy sources that does not pose dangers of depletion, or add to environmental pollution (Pirages, 1996). Sustainable transportation strategies include the vital dimensions of operations management, pricing policies, use of clean fuels, improvement in vehicle operation technologies, and integration in land use and planning in transportation infrastructure (Deakin, 2003). The implementation of these strategies requires combined operations at national and regional levels and need to channel efforts at government, business, scientific and community levels (ibid). Guidelines and principles for Sustainable Transportation In devising the guidelines for transportation to make it sustainable and environment friendly, the following issues emerge as areas of prime concern (Guiding Principles, 1996) Access: Transportation is the principle form through which people can access places and goods, contributing prominently in social and economic development. The integrated strategic direction involve a) demand management- Optimizing transportation needs and requirements of society. It includes curtailing unnecessary transportation requirements through use of better communication technology and packaging technologies and redesigning urban landscape. b) diversifying options: it includes providing people with greater number of options through which they can meet their transportation needs. Equity: It defines the need for government and communities to institute transportation policies that ensures social, regional and government equity by striving to attend to transportation needs of all the sections of society. Health and Safety: The sustainable design of transportation system shall include measures that make it conducive for physical and mental health of people and social and community well being. Responsibility at individual level: The safety of climate, natural environment and resources concern every one and hence it’s a collective as well as individual responsibility of people to safeguard them Policy intervention for sustainable development It is widely recognized at policy level that modifying the present transportation framework on sustainable paradigms would be more convenient and cost saving, rather than completely replacing it with a new framework that might be unable to perform at satisfactory levels. The various   policy options to make the existing model of transportation sustainable are broadly categorized as a) regime optimization and b) regime-shifts (Hoogma, Kepmp, Schot and Truffer, 2002). The distinctions assigning the different technologies in either of the two categories are somewhat vague and they are constantly being worked and assessed. The vital trend to emerge so far out is that there are potential technologies and innovations that can be used for both regime optimization and regime shift. The current transport regime considered exclusively for policy and technological intervention is land transportation system, with its huge impact on environment, society and economy. Various policies and strategies for sustainable transportation, as categorized by Deckins (2003), are, Vehicle and Fuel Technological Changes: The only practical solution to the problem of growing fuel scarcity and harmful level of pollutants ejected   technological innovations in energy field that can reduce dependence on petroleum oil by providing alternative and sustainable sources of energy. It shall serve two immensely useful purposes that are a. minimizing U.S dependence on foreign oil and b. preventing the environment from damages associated with use of petroleum oils and products. The certainty of oil exhaustion has inspired efforts from both government and corporate sector to research and develop the new fuel technologies as a providential measure for survival, growth and progress in forthcoming days of oil crisis. Past decade has seen great move on technological researches in alternative fuels. Various new techniques and models have already been introduced in the market to test their viability and capacity to successfully replace petroleum as chief source of energy. Most of these innovations are specifically aimed at transportation sector because it is the chief consumer of petroleum oil and as principle cause of increasing oil imports. Due to distinct requirements of different sectors in transportation, there are various technologies. Passenger vehicles, public transport vehicles and freight transportation carry specific needs that are difficult to be met by a single alternative fuel technology.   Some of the major and most popular of these technologies, where majority of research and development has taken place, are (Aldrich, 1996) Hybrid Vehicles, electric vehicles, use of ethanol as fuel, fuel cell vehicles, use of hydrogen as fuel and vehicles operated by solar power. Road vehicle operations improvement: The management of road vehicle transportation has significant bearing on sustainable transportation. It consists of areas such as-a) traffic flow improvements that involve measures of improving traffic signal timings, ramp metering, flow metering and removal of bottlenecks to improve the efficiency. The net benefit is reduction of time, better fuel efficiency and smooth transportation; b) Transport system improvement with thrust on constructing smart highways, smart vehicles, accident management and scheduling arrangements; c)educating drivers on appropriate fuel conserving techniques as well as traffic guidelines to help them utilize the system better; d) Improving management techniques in logistics and fleet management. Demand management: To optimize the transportation system according to exact requirements of people, so as to minimize the waste and maximize benefits, it suggests measures as such a) modal substitution where transits are redesigned and improvements are made for walking and biking purposes that provide incentives to people for using alternate mediums of transportation; b) substituting trucks by rails that is environmentally cost effective and involves less consumption of fuel and emission of harmful gases while improving efficiency; c) telecommunication improvements or transport telematics that involve technological systems that are either follow either driver oriented approach or centralized management oriented approach by introducing traffic automation that are vital from safety and efficiency point of view (Hoogma, Kepmp, Schot and Truffer, 2002). The major tools of this measure include telecommuting, tele-shopping, teleconferencing, distance learning and use of information technology in transportation and traffic management. Vehicle Technologies 1.Hybrid Vehicle: As the name suggests, hybrid vehicles combine dual technologies for their operation. Technically they are hybrid electric vehicle with an electric motor that drives the vehicle (Hoogma, Kemp, Schot and Truffer, 2002, 41 ). In the case of a typical electric vehicle, hydrogen fuel cell or chemical batteries such as advanced sealed lead battery, nickel cadmium and lithium ion are used for auxiliary power (Aldrich, 1996). However in the hybrid electric vehicles, the electric drive technology is combined with a gasoline-based power generator for running the electric motor and charging the batteries. Bio-diesels: Bio-diesel, as the term suggests, is a type of renewable fuel obtained by agricultural products and used as fuel in heavy-duty vehicles. The major sources currently under research for bio-diesel are soybean, rapeseed, corn, cottonseed, peanut, sunflower, and canola (Aldrich, 1996, 85). The process of making bio-diesel involves use of an alcohol such as methanol which is treated with oil of selected agricultural produce to form glycerin followed by separation of fatty esters, recycling of excess alcohol and purification of esters to produce a fuel that bears remarkable closeness to diesel, however with higher octane number (Aldrich, 1996, 85). Currently bio-diesel is used when blended with petroleum diesel, especially in European markets, with commendable results. Hydrogen: There are great interests in using hydrogen as fuel in transport industry due to the great flexibility of options and performance it offers. Hydrogen can either be used as fuel in place of gasoline in internal combustion engine or it can be used as energy carrier in fuel cells, the latter being the major research area in automobile sector (Aldrich, 1996, 87). Generally, hydrogen is obtained by decomposing hydrocarbon fuels, electrolysis of water and photolysis. It is stored directly in form of gas, liquid or as chemically with metal hydrides (Hydrogen Economy, 2002, 2). Due to its low energy volume, direct use of hydrogen as a fuel would require considerably large volumes to fuel the vehicle. On the other hand, hydrogen is extremely efficient in fuel cells. In a fuel cell, hydrogen combines with oxygen to produce electricity, Use of public transportation and mass transit system: Mass Transport System Apart from introducing alternative fuel and technologies to replace and minimize fossil fuel consumption, another area where fuel consumption can be easily reduced is creating a more robust and functional public transport and mass transit system. It is cost effective and time consuming to redesign the existing public transport system, especially in major cities, to cut down fuel consumption by reducing number of vehicles on the road. While airplanes are already a popular and heavily used long distance intercity mass transit system, there are many available areas of intervention in short distance intercity and intra-city transport to provide fast and reliable transit facilities while simultaneously reducing traffic, freeing up space on roads and parking and moderating fossil oil consumption. The transportation system , excluding freight transport, is presently divided in two broad categories a. privately owned individual all purpose vehicle transport system and b. public transport system consisting of buses, trains, trams, and metros under the control and maintenance of public administration and public transport companies ((Hoogma, Kemp, Schot and Truffer, 2002, 36-37). Public transport system is usually characterized by low cost, fuel-efficient transit system capable of carrying large number of people on a fixed route (ibid). It has been felt over time that a sustainable and efficient fuel policy needs to incorporate advanced public transport system as one of its key focus area. Additionally the light rail and bus services can be expanded to cover specifically high traffic and downtown areas of major cities. An integration of public transport and private vehicle system can be achieved by providing sufficient parking space at stations and depots of public transport system. It would encourage people to use their private vehicles to access public transport system, resolving one of major issues of limited accessibility involved with mass transit system. Inventing new strategies for sustainable transport development Sustainable development, by its definition, is development that has capacity to meaningfully continue itself without negatively affecting any chance of its failure or degeneration. Therefore sustainable transportation, according to this parameter, requires to incorporate measures and policies that help to grow along with changing dynamics of transport network and fuel technologies. These strategies include (Deckins, 2003) Land use and community development: It includes such activities as preservation, rehabilitation, redevelopment and redesigning of cities and suburbs with high population density. It also include additional measures such as infill in cities and suburbs, reusing of brown-fields, recycling buildings, and improving the quality of life through close location of workplace and residence. Consumer response to sustainable strategies: The major issue is to integrate consumers interests in sustainable strategies and technologies. Consumers should view these measures as crucial for creating a long term sustainable transportation plan that is adaptable for new vehicle and fuel technologies, technological up gradation and increased use of automation system, information technology and communication networks. Another major strategic intervention is about urban planning and transportation planning. It deals with concentration of urban growth, limiting urban sprawls and providing strategies for mixed land use that make intelligent urban structure and land use policies. It would help to mitigate transportation requirements by moving destination and source closer. It also recommends prioritising pollution prevention strategies and encouraging pedestrian and cycling movements as alternative to motorized mode of transportation (Guiding principles, 1996). Working towards a sustainable future transport Designing a transport system that successfully meets the present challenges of eliminating pollution, utilizing landscape space, carrying people safely and timely over their destination and most importantly which runs on such fuel technology is sustainable, without risks of running into shortage or worse, total depletion. Keeping in view of the every rising challenge of maintaining an increasingly large fleet of vehicles on the road in the coming years, the sustainable transportation should be able to accommodate both the present and future range of issues. The future sustainable strategy has following important policy and socio-technological dimensions (Schaller, 2007) Creating economic disincentives to drive: Presently the socio-economic system is oriented towards personalized driving. People prefer to ply to their respective destinations through personal mode of transport because it is time consuming, convenient and cost effective. However, in this process they do not pay for the environmental damage of pollution, cost of traffic congestion, charges of using roads, bridges and tunnels and appropriate parking charges. Further, even people are compelled to use personalized motor vehicles due to absence of a supportive framework of alternative medium of transportation. These problems can be tackled economically by raising the cost of driving personal vehicles while simultaneously improving the alternative transportation. The measures taken shall incorporate the total cost of owning and driving personal vehicles, in terms of the damage they inflict on the environment, quality of city life, congestion and accident risks involved. As discussed earlier, strengthening the public transport system and making it more affordable and cost effective would be greatly beneficial in creating disincentive for individual transportation. Redesigning cities and implementing thorough changes Redesigning cities and modelling them to make them conducive for future transportation needs is one of the most important policy and socio technological measures. The structure of major urban centres has already seen fundamental changes in their design and orientation with advent of mass transport structures of railways and metro and mono rails (Barret, 1996, 1971). It is well exemplified by cities of New York, London and Tokyo. With advent of motorized vehicles the cities started to grow and differences between workplace and residential places expanded due to speed and ease provided by these vehicles. Cities that are more dependent on non personal modes of transportation, or mass transportation are traditionally denser than cities whose entire urban structure is based on individual ownership and use of vehicles (ibid). The sustainable urban models requires cities to implement planning measures that make structure of transport more efficient by attuning both the urban landscape design and transportation system to each other requirements. The land use policies need to take such factors into account as population density and new settlement areas. Citing Kenworthy and Newman (1989), Barret shows as the density of population decreases in the urban areas, the consumption of petroleum goes up (ibid). Thus many cities of low population density in United States of America have per head consumption of gasoline several notches more than Asian mega cities like Hong Kong, Tokyo and New Delhi. Therefore sustainable designing of cities would require to create urban forms so that people have greater opportunities to access different destinations in limited time. Most, if not all, destinations, should be within walking distance (Ibid). Scaling of services and facilities should be with the view to minimize the travel requirements with well structured support provided in every locality. For the final step, the densely populated areas should be well connected with highly efficient public transport system. Reference Aldrich, Bob.. ABCs of AFVs: a guide to alternative fuel vehicles. California Energy Commission, Sacramento-CA. April 1996. 1st Feb 2007 http://www.p2pays.org/ref/26/25156.pdf Barret, Georoge. 1996.The Compact City: A Sustainable Urban Form?. Contributors: (edit) Burton, Elizabeth,. Jenks, M., Williams, K. E FN Spon. London Burwell, David and Todd Litman. Issues in Sustainable Transportation. Int.J. Global Environmental Issues, Vol.6. No.4. pp.331-347. 2006 Deakin E, Sustainable Development and Sustainable Transportation: Strategies for Economic Prosperity, Environmental Quality and Equity, Institute of Urban and Regional Development, University of California at Berkley, Accessed on net on 21st February 2007 http://www-iurd.ced.berkeley.edu/pub/WP-2001-03.PDF Definition, Sustainable development, 2007,Global Development Research Center, Accessed on net on 21st February 2007   http://www.gdrc.org/sustdev/index.html Guiding Principles for Sustainable Development, 1996, OECD International Conference, Accessed on net on 21st February 2007 http://www.gdrc.org/uem/sustran/sustran-principles.html Hoogma Recmo, Rene Kemp, John Schot, Bernhard Truffer.   Experimenting for Sustainable Transport: The Approach of Strategic Niche Management.: Spon Press: New York: 2002. 36 Organisation For Economic Co-Operation And Development , 1998, Towards Sustainable Development: Environmental Indicators: Organization for Economic Cooperation and Development: Paris, 1998 http://www.oecd.org/dataoecd/29/9/1890501.pdf Pirages DC, 1996, Building Sustainable Societies: A Blueprint for a Post-Industrial World, M. E. Sharpe, Armonk, NY. Page Number: 3 Policy Brief, Sustainable development: critical issues, 2001, OECD Observe, Accessed on net on 21st February 2007 Schaller, Bruce, Sustainable Transportation for 2030, Gotham Gazette, 23rd February, 2007. http://www.gothamgazette.com/article/transportation/20070213/16/2104 What is Sustainable Development? 2006, Sustainable-development .gov.uk, Accessed on net on 21st February 2007 http://www.sustainable-development.gov.uk/index.asp   Heywood, John. 2006. Energy For Rapidly Evolving World. MIT world. Feb 5, 2007. http://mitworld.mit.edu/video/350/

Studying Computer Science Essay -- Computer Science

Introduction Hardware can be daunting. The following is a brief look at why every computer science major should be knowledgeable in the acronyms that abound within the computer industry. Overwhelming Factors Budding computer science majors can be thankful to Ken Thompson’s desire to travel space. It was this desire that maintained a failed attempt of an operating system by a joint venture of General Electric, Bell Labs, and Massachusetts Institute of Technology. The operating system was named Multics and was abandoned in the late sixties, yet Ken Thompson had programmed a game he named Space Travel for Multics and it still needed an operating system on which to run. As they did not have the resources they had to run Multics at the house, Ken Thompson and Dennis Ritchie worked together to produce what we know today as UNIX (Ritchie, 1984), yet UNIX now needed a platform upon which to run and yet again, another savior to computer science that we can be thankful for today, IBM mass-produced personal computers for use in the common household. Yet, thankfully, IBM failed at dominating the personal computer market and clones became yet another savior. Personal computers and their clones are comprised of standard, interchangeable components. Components such as Random Access Memory (RAM), Read Only Memory (ROM), Central Processing Unit (CPU), Hard Disk Drive (HDD), Compact Disc or Digital Versatile Disc Read Only Memory often referred to as CD-ROM or DVD-ROM, motherboards, Graphic Processing Unit (formerly known as video cards and now referred to as GPU), and the like are the norm for any typical computer whether they are of the desktop or laptop varieties. Form factors must also be taken into account terms such as XT, AT, ATX, mi... ...oring becomes a factor, shopping for RAM that interfaces with the Front Side Bus (FSB) at 800 MHZ or 1066MHZ becomes a factor, choosing CPU’s that are either dual-core or quad-core becomes a factor. Factors, there are many of them; one way to combat this is to educate and familiarize oneself with the acronyms and terms associated within the computing industry. If not properly armed, the factors can be overwhelming to any computer science major. Works Cited Krynin, M. (2010) UEFI – unified extensible firmware interface. Retrieved: December 9, 2010 from: http://compreviews.about.com/od/motherboards/a/UEFI.htm N.A. (2010) Desktop form factors. Retrieved: December 9, 2010 from: http://www.formfactors.org/searchproducts.asp Ritchie, D. (1984) Early unix history and evolution. Retrieved: December 8, 2010 from: http://cm.bell-labs.com/cm/cs/who/dmr/hist.html

198451: The Year of the Salamander Essay -- George Orwell 1984 Essays

198451: The Year of the Salamander When comparing the masterpieces of George Orwell’s Nineteen Eighty-Four and Ray Bradbury’s Fahrenheit 451 the astute reader is immediately able to see a minimum of two recurring themes in both of them. â€Å"Orwell had produced an imaginative treatise of totalitarianism, cutting across all ideologies, warning of the threat to humanity should any government, of whatever political complexion, assume absolute power† (Nineteen Eighty-Four 12). Meanwhile Bradbury described the horrors of a society that became a totalitarian regime through the Firemen who attempted to control the ability of thought. Both of these structures depended on limiting the thought of the citizens either through Newspeak in which the undesirable thoughts could not be expressed or by destroying access to all previous insight forcing people to rely only on their own insights while at the same time discouraging them from having any. Captain Beatty tells Montag of society’s ideal, â€Å"We must all be alike. Not everyone is born free and equal, as the Constitution says, but everyone made equal† (Bradbury 58). Bradbury guarded against the burning of the collective knowledge of man by pointing out the reasoning through Beatty, â€Å"With school turning out more runners, jumpers, racers, tinkerers, grabbers, snatchers, fliers, and swimmers instead of examiners, critics, knowers, and imaginative creators, the word ‘intellectual,’ of course, became the swear word it deserved to be. You always dread the unfamiliar.... Breach man’s mind. Who knows who might be the target of the well-read man?† (58). Orwell’s main concern with the destruction of literature was the resulting loss of an external reality in which people could communicate and preser... ...s of citizens. The only entity which citizens beheld with fear was the group of Firemen. Still without allowing trials, they would burn books and jail the owners. On the whole however, anarchy was generally encouraged so long as it kept the survivors happy. Both worlds are set in a future which has not, and hopefully will not, come to be despite the passing of the dates given by the authors. This futuristic setting, even with its minor use of â€Å"space-age† technology is science fiction. Works Cited â€Å"Background.† Ms. Taylor’s Handouts. : 3-11. Bradbury, Ray. Fahrenheit 451. New York: Ballantine Books, 1953. â€Å"Language and Thought Control.† Ms. Taylor’s Handouts. Logan, IA: Perfection Learning Corperation, 1994: 22-26. â€Å"Nineteen Eighty-Four.† Twayne’s Masterwork Studies: 1984. :6-23. Orwell, George. 1984. New York, NY: Signet Classics, 1949.

Impact Of Social Networking Websites Essay

Abstract Social Networking is current phenomenon which has developed a great importance now a days. It has some good as well as some bad aspects. Our study aims at identifying the impact of Social Networking Websites on Post Graduate Management Students of Ghaziabad city. Introduction Social networking phenomenon has emerged over the past ten years. In that time, social networking sites (SNS) have grown from a niche to a mass online activity, in which millions of internet users are engaged, both in their free time, and at work too. However, there has been very little research on the socio-economic impact of these sites in the Indian context. In our research we focused on the impact of these social networking sites on the Post Graduate Management students of Ghaziabad city in both positive as well as negative aspects. Social networking is a phenomenon which has existed since society began. Human beings have always sought to live in social environments. The creation of social networking sites (SNS) and their pervasion in everyday practices is affecting how Indian youth manage their social networks. To a significant extent, SNS have shifted social networking to the Internet. In less than five years, these sites have grown from a niche online activity into a phenomeno n through which tens of millions of  internet users. Background of the research In today’s era students are spending there so much time on social networking sites. Sometimes youth get deviate from there academy goal and get addicted of these social networking sites. It is leaving negative impact upon the youths. Purpose of study By this study we might identify both positive as well as negative aspects of social networking sites on students of Post Graduate Management students. OBJECTIVE We will focus in our research to analyze the factors which will help us to know the effects of social networking sites on college students and we also want to know the following: 1) To find out the purpose of using Social Networking Websites by Post Graduate Management Students. 2) To analyze the using behavior of Social Networking Sites by those students. 3) Which Social Networking Site is more preferable by those students. 4) To know whether Social Networking Websites affects on the studies of Post Graduate Management students. Research Methodology I. Research Design and Plan Descriptive Research II. Sampling and Sample Size Sample: Post Graduate Management Students Sample Size: 150 III. Data collection instruments/sources and procedures Primary Data: Direct Questionnaires to PG Management Students IV. Data analysis procedures SPSS QUESTIONNAIRE Name: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1) Age: a) Below 22 b) 22 to 25 c) 26 to 30 d) 31 to 35 e) 35 to 40 2) Gender: a) Male b) Female 3) How many Social Networking Account(s) do you have? a) 1 b) 2 c) 3 d) 4 e) More than 4 4) Which Social Networking Account do you have? a) Facebook b) Twitter c) WhatsApp d) Orkut e) Other(if Any):- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5) Which Social-Networking Site you often use? a) Facebook b) Twitter c) WhatsApp d) Orkut e) Other(if Any):- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6) How long have you been using social networking sites? a) Less than a month b) 1-6 months c) 6 months to a year d) 1-2 years e) 2-3 years f) More than 3 years 7) How often do you usually log on to your Social-Networking Website? a) Daily b) 1-2 days intervals c) 3-4 days intervals d) Weekly 8) Please state your average hours of Social Networking Websites use per day? a) 5 minutes to 1 Hours b) 1 to 2 Hours c) 2 to 3 Hours d) 3 to 4 Hours e) More than 4 Hours 9) What is your purpose for using Social Networking Website? a) To enhance your knowledge b) For passing your idle time c) Only for chatting d) Others (Please Specify) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10) Do you think using Social Networking Websites effects on your studies? a) Yes b) No c) May be 11) Please specify those effects which you think that affect on your studies? a) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ b) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ c) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ d) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12) Do you think Advertisement on Social Networking Websites useful for you? a) Yes b) No c) Don’t Know

Essay on sociologyEssay Writing Service

Essay on sociologyEssay Writing Service Essay on sociology Essay on sociologyPart A. Family types in the U.S.: univariate analysisThis research is devoted to studying race and ethnic differences in family types and the role played by race-ethnic group poverty status in relation to these differences. One of important family characteristics is family type. In this research, three family types are considered: married couple family household, female headed family household with no husband/father present and male headed family household with no wife/mother   present.The total number of families in the census are 72,229,668. Table 1 contains the descriptive univariate statistics for family type variable. 76.8% of families belong to the type married couple family household and the remaining 23.2% of families are either male-headed or female-headed household. In general, it can be concluded that a predominant number of families (more than 3/4) are married couples.Part B. Race-ethnic differences in family type in the U.S.: bivariate analysisAnother important variable in this study is race-ethnic group, which is determined according to the self-identification of an individual, and can have the following values: Non-Latino White, Black, Latino, Asian and American Indian. Table 2 contains bivariate analysis of family type distribution by race-ethnic groups. The statistics for race-ethnic group is the following: there are 71,178,610 families total, 74.10% of them are identified as non-Latino Whites, 11.54% of them are Black, 3.41% are Asian, 10.17% are Latino and 0.79% are American Indian.Family type distribution notably varies across race-ethnic groups. The largest rates of married couples (as opposed to families headed by single parents) are among non-Latino Whites 82.6% and Asian 81.5%. The rate of married couples for Latino and American Indian families is significantly lower and constitutes 68.4% and 63.1% accordingly. The lowest percentage of married couples is among Black families only 47.1%.The statistics for race-ethni c groups pertaining to the rate of families headed by a single parent is inverse to that describing married couples: the rate of single-parent families is the highest for Black families 52.9%, is moderate for American Indian and Latino 36.9% and 31.5% accordingly, and is the lowest for Asian 18.5% and non-Latino Whites 17.4%.Part C. Family type and poverty status: bivariate analysesThird variable in this research is poverty status, which is identified by the family income and is classified into four categories: poor income below poverty threshold, near-poor family income within the boundaries of poverty threshold and 1.5*poverty threshold, middle family income between 1.5*poverty threshold and 5*poverty threshold, and comfortable family income above 5*poverty threshold.Table 3 illustrates bivariate analyses of the relationship between family type and poverty status. This table bases on the analysis of 72,229,689 households; 9.11% of them are classified as poor according to i ncome level, 7.05% have near poor income, 51.78% have middle income and 32.06% have comfortable level of income.The percent of married couples notably increases along with family income category: the highest rate of married couples is among families with comfortable income level 90.7% and the lowest is among poor families 41.0%. The rate of families headed by single parents has a strictly inverse relationship: the largest proportion of such families is among poor families 59% and the smallest rate of single parent families is among families with comfortable level of income only 9.3%.The pattern observed in table 3 is absolutely consistent with Zinns claim that proportion of married couple families increases among high socioeconomic status groups. There are significant differences in the rate of married couples among different socioeconomic status groups, and the highest the status of the group is, the higher the rate of married couples in this group is. The rates of married coup les for socioeconomic groups aligned by the increase of income level (poor, near poor, middle and comfortable) are 41.0%, 57.2%, 77.1% and 90.7% consequently; this sequence illustrates a distinct upward trend.One way in which socioeconomic status of a family can affect its likelihood of having a married couple is the lower probability of divorce among higher socioeconomic groups: financial stress and pressure belongs to one of the most significant stressors, and couples unaffected by this stress are likely to stay together for longer.Part D. Race-ethnicity and poverty status: bivariate analysesBesides considering the relation between socioeconomic status of families and the rate of married couples, it is important to analyze the distribution of poverty status for different race-ethnic groups. Table 4 contains bivariate analysis showing the distribution of poverty status across different race-ethnicity groups.The number of poor families is the smallest among non-Latino Whites (5.4%). One more race-ethnic group which has low number of poor families are Asian families (9.7% of poor families). The highest number of poor families is among American Indian families (21.8%) and Black families (21.5%). The rate of poor families among Latino families is also high 19.9%. Non-Latino Whites and Asian families also have the lowest rates of near poor families 5.2% and 7.2% accordingly, while the highest rate of near poor families is among Latino families 14.9%.The number of middle income families is comparable in all race-ethnic groups; it is slightly higher for non-Latino Whites and Latino families (52.1% and 52.8% accordingly) and is the lowest for Asian families 47.5%. As for families with comfortable income level, their rate is notably higher for non-Latino Whites (37.4%) and Asians (35.7%), and is the lowest among Latino families 12.5%.In general, it is possible to distinguish between non-Latino White and Asian race-ethnic groups which tend to have higher incomes a nd higher rates of married couples, and Black/Latino/American Indian race-ethnic groups which tend to have lower incomes and lower proportions of married couples (as it was shown in Table 3). Latino families are slightly better off, while Black and Indian American families are more vulnerable to poverty more than other race-ethnic groups. The patterns in Table 4 are similar to the relationship between the rate of married couples and race-ethnic group. Hence, hhe results shown in Table 4 support the claim that race-ethnic differences in socio-economic status might account for race-ethnic diversity in the proportion of married couples families.Part E. Married couple families in each race-ethnic group at different levels of poverty status: multivariate analysisIn order to assess whether the impact of poverty status is the only factor shaping race-ethnic differences in the proportion of married couples families, it is necessary to perform multivariate analysis of married couples rate an d race-ethnic group controlling for family status. Table 5 shows the results of this analysis.The data indicate that race-ethnic socioeconomic status is not the only factor affecting race-ethnic differences in family types. Indeed, if socioeconomic status was the sole factor determining race-ethnic differences in family types, there would be no significant differences among married couples rates for different race-ethnic groups with the same poverty level. However, there are very notable differences among the rates of married couples in different race-ethnic groups controlled by poverty. Among poor families, the highest percent of married couples is among Asian families (66.8%) and the lowest is among Black families (17.8%). A similar trend can be witnessed for other socioeconomic groups: among families with near poor income level, the highest rate of married couples is among Asian (75.3%) and the lowest is among Black families (36.9%). Among middle-income families, the highest rate of married couples belongs to non-Latino Whites (81.3%), closely followed by Asian (80.0%). The lowest rate of middle-income married couples is among Black families (53.9%). Among families with comfortable level of income, the rates are high for all race-ethnic groups, with the highest rate being among non-Latino Whites (92.1%), followed by Asians (88.7%), while the Black families still have the lowest rate of married couples (76.4%).The data clearly indicate that family income does influence the number of married couples, as the rate of married couples notably increases with the increase of socioeconomic status for all race-ethnic groups. At the same time, there are other social factors influencing the rate of married couples since there are significant differences between race-ethnic groups for the same family income level. In particular, it is possible to state that Asians are likely to have one of the highest rates of married couples regardless of their income level, while non- Latino White families are highly likely to live as married couples only for middle and comfortable income levels.Black families have considerably lower rates of married couples compared to other race-ethnic groups at all levels of family income. There might be multiple social causes of this alarming phenomenon. One of such causes might be the level of education among the members of Black families which might be lower compared to other groups. At the same time, education level is often related to income so it might be the consequence of the relationship between the rate of married couples and family income level. Another plausible cause of low rates of married couples among Black families might be the combination of two factors: high prison rates among Black men (which reduce the pool of potential partners for Black women) and the increasing percentage of interracial marriages between Black males and non-Black females (this trend also reduces the pool of potential husbands for Black women).Part F. Discussion and conclusionAccording to Maxine Baca Zinn, there exists such phenomenon as racial stratification. The differences in the patterns of reproductive and productive labor which have emerged historically have led to the differences in the social position and access to social resources between the representatives of different race-ethnic groups. These differences which are not directly attributable to race but largely to the functioning of social institutions and their historical legacy are referred to by Maxine Baca Zinn as racial stratification.Furthermore, the author states that racial stratification has a notable impact on families, and there emerges a significant link between race and family in the United States. Indeed, the author emphasizes that racial stratification leads to different social positioning of families, creates distinctive patterns in the locations of families. In addition to this, the structure of social opportunities and their accessibili ty vary for different race-ethnic groups, and therefore influence development and social integration of families.Maxine Baca Zinn also points out that the changes in racial composition of the society have a strong influence on family structure and on the development of family as a social institution. In particular, the author emphasizes Black families as an important social indicator of the general social processes, and states that many family behaviors which have emerged among middle-income families of non-Latino Whites were actually common for Black families for a long time, but were considered as deviant or improper earlier. Maxine Baca Zinn argues that family is changing as a social institution and shows that there is an important relationship between race and family in the United States. As racial composition of the society is changing, family institution will also respond with changes and transformations.The results of data analysis exercise are mostly consistent with Baca Zin ns argument about the relationship between racial stratification and family. In the short-term perspective, the assumptions of Maxine Baca Zinn are likely to be correct: there are notable differences in the rate of married couples among race-ethnic groups, and some of these differences are clearly related to socioeconomic position (which is, according to Baca Zinn, associated with race and ethnicity). Indeed, the patterns common for Black families seem to be significantly different from non-Latino Whites and Asian, with the patterns for American Indians and Latinos being in between the two extremes.At the same time, in order to assess whether the data support or refute Baca Zinns claims, it is necessary to explore the dynamics of changes in the rate of married families by race-ethnic group during a long-term period of time. Baca Zinn emphasizes that the changes of racial composition of the society lead to the changes in family status, and the most appropriate way to assess this woul d be to collected data for 10- or 20-year period. However, in the short-term perspective the findings of the data analysis largely support Baca Zinns claims.

Platos defence of philosophy understood as critical thinking, as it is represented in Socrates trial in the Apology Essays

Platos defence of philosophy understood as critical thinking, as it is represented in Socrates trial in the Apology Essays Platos defence of philosophy understood as critical thinking, as it is represented in Socrates trial in the Apology Paper Platos defence of philosophy understood as critical thinking, as it is represented in Socrates trial in the Apology Paper Essay Topic: Critical Thinking This essay will firstly, ascertain and examine what exactly critical thinking is. Secondly, it will provide a brief outline of Platos Apology, and then it will outline and assess how Platos defence is represented and understood as critical thinking. Finally, there will be a conclusion of what exactly being a critical thinker entails and a short paragraph explaining how the module has improved and expanded my own capacity for critical thinking. Young (1996, p. ) states that critical thinking is the capacity people have to question beliefs and presuppositions (their own and those of others) with a view to giving reasons for them or for amending them. Put more simply, critical thinking is the procedure for understanding and evaluating the evidence which supports a certain claim or view. Critical rationality which is the capacity to criticise, that is, to assess goals, rules and presuppositions themselves and where appropriate change them is a distinctively unique human trait, which gives human beings the power to engage critical thinking (Rationality Handout). It also involves rational decision making in whether to believe or discount a point, and it also involves accepting or rejecting certain evidence. It is not simply an exchange of opinions, but a critical and vigorous attempt to find ones way through discussion and argumentation. The Apology is Platos version of the speech given by Socrates as he defends himself against the charges of being a man who corrupted the young, refused to worship the gods, and created new deities (Schofield, 1998, p. 1). Young (1996, p. ) states that Plato sees philosophy itself as namely a style of thinking which is distinctively different from, for instance, science or religion or indeed anything else. So, philosophy for Plato is not a distinctive set of conclusions or of finished truths, but a distinctive style of thinking. For Plato, Socrates embodies this distinctive way of thinking and living that is philosophy, which Young (1996, p. 2) adds is not just another way of theorizing about life but also a new attitude toward life, even a new way of living life. Socrates begins by stating that the accusations against him began because people confused him with intellectuals who claim to have expert knowledge either in the natural sciences (cosmogonists), or in the social sciences or humanities (sophists). Socrates says There is a wise man called Socrates who has theories about the heavens above and has investigated everything below the earth, and can make the weaker argument defeat, the stronger (Young, 1996, p. 2). Socrates is, in the Apology, the very embodiment of philosophy or critical thinking, so by stating the differences he is stating that philosophy does not provide expert knowledge, but instead gives a different kind of human or limited knowledge. Socrates says of himself that it seems he really possesses this. And he hints that, limited though it be, the knowledge or wisdom that can be secured via philosophy is of decisive importance for human beings (Young, 1996, p. 3). The vital knowledge Socrates talks about is the abilities and vital skills philosophy learns people of questioning everything, being inquisitive in life and not accepting things for how they are. Socrates then goes on to tell a tall story about himself, which, as with all of the Apology, it isnt just the words spoken but the action and setting plus words left unspoken, which determine the texts meaning. Socrates tells the story of his friend Chaerephon who went to Delphi and through the oracle there asks the god if anyone was wiser than Socrates. The god said that there was no one. Socrates claims to have been astonished and then states that it was reverence toward the gods which led him by his questioning activity to challenge the leaders of the State (Young, 1996, p. 3): I knew I was making myself disliked, but felt compelled to put my duty to the god before all else And by the dog, Athenians! as I pursued my questioning at the gods command, it seemed to me that those with the greatest reputations for being wise were amongst the stupidest of all; others supposed to be their inferiors were wiser, and better people too. (Young, 1996, p. 3)) An important part of critical thinking is then, according to Socrates, having the ability and open mind to listen to and question everyones views. Socrates differentiates between the all-seeing knowledge of the gods and normal knowledge which humans can gain, and states that the wisest people are those who know that they can never have this definitive and ultimate knowledge. Young (1996, p. ) adds Socrates wisdom or knowledge consists in part in the fact that he (unlike his powerful interlocutors) knows the limits of his own knowledge (or the extent of his own ignorance), whereas they do not: a person who is ignorant of x but knows herself to be ignorant of it, is to that extent wiser than someone who does not know it either but mistakenly thinks she does. Socrates gets his accusers to admit that they are ignorant and proud; to use Platos language, they are lovers of status, power and wealth, as opposed to lovers of knowledge and truth (Young, 1996, p. ) and states they will only ever become wise and less ignorant if they change their will and desire. Translating Socrates words, Young (1996, p. 4) comments Philosophical knowledge or wisdom, then, depends upon on the will at least as much as the intellect; upon desire and upon the direction of desire at least as much as abstract intellectual ratiocination; upon practice at least as, much as theorizing. Critical thinking then is an intellectual effort aiming at acquiring human self-knowledge or self- understanding. (Young, 1996, p. 4). In order to strive to achieve this, a person must have courage, be prepared to question and challenge oneself, and to continue on even though it may be upsetting some people, just as Socrates upset those in power through his philosophy of questioning and debating. Critical thinking is a way of living which one embodies in their attitudes and practices, it is also about taking others views and beliefs into consideration, and then challenging the very presuppositions that these beliefs rest on. To be a critical thinker is to be tolerant, not take things at face value and to realise that as humans our knowledge will always be limited. This should spur one on to be open-minded and to question ones thoughts and views. However, Socrates recognises that some people may be unwilling to do this out of fear of losing their credibility and reputation. One should not automatically assume what a person says is true just because they are in power, in the same way Socrates tells the youth to think for themselves and not believe everything politicians say. Young (1996, p. ) sees philosophy as a second-order study; first-order studies being those, such as sciences that deal with facts, where as second-order study focuses on the concepts using which first-order studies study the real world and its facts with a view to clarifying the structure and role of these concepts; or again instead of engaging in first-order evaluation of the world we focus on the evaluations and judgements whereby first-order evaluating is done; and so forth. Socrates was willing to die for philosophy and the distinctive way of thinking and living it entails; the statement he made he unquestioned life is not worth living (Platos Apology, p. 12) sums up his life and beliefs perfectly. He believes that critical thinking is good for both individuals and society, and that the freedom to think in this way should be defended. In asking what the good life was and how we could attain it, Socrates made critical thinking the patrimony of potentially every person who was willing to follow his leadership. His simple call to critically examine oneself and the world would both empower and challenge his followers throughout the ages. To be fully human after the example set by the life of Socrates would require any serious person to engage in the examined life (Polelle, 2008, p. 91). Socrates was the very embodiment of what it is to be a critical thinker, and he saw it as being such a crucial part of being a human being that he was willing to die for it. The very idea of critical thinking needs defending because there will always be people who are annoyed by it and who will try to take away others freedom to practice it, just as happened to Socrates in the Apology. I must admit that I have never had time for either religion or god. When I was younger I could not understand why people spent so much time out of their lives worshipping something that has never even been proved exists. It seemed very unusual to me that people would pray to a god when things got bad because how do they even know someones listening? It seemed obvious to me at the time that surely there is no higher being because if there really was, would this almighty god allow all of the suffering that goes on in the world to continue? Can there really be a god that created our earth? After studying the critical thinking module I no longer think this way. Im open to everything, even something that cant be proved, like god. I still question the ideas on which ideas and beliefs are based, but I am now more open to all ideas, no matter how strange they seem to me at the time. Instead of just ignoring the Jehovahs Witnesses at the door, I now say hi, collect some brochures from them and have a chat, although I cant see myself ever becoming a follower of Jehovah. I am open to ideas, such as god creating the world, however I do feel this is very unlikely. I have thought there must be something out there listening to gods worshippers, and surely he must exist otherwise he would not have so many followers. But then again, perhaps the bible is a hoax. I feel more inclined to believe that a big bang created the earth, mainly because there seems proof to support the fact. To be a critical thinker means to consider and debate all ideas and beliefs and I feel I am developing my ability to think critically. However, this does not mean I have to agree with everything or everyones points of view.

Printing and the History of Printing Processes

Printing and the History of Printing Processes The earliest dated printed book known is Diamond Sutra, printed in China in 868 CE. However, it is suspected that book printing may have occurred long before this date. Back then, printing was limited in the number of editions made and nearly exclusively decorative, used for pictures and designs. The material to be printed was carved into wood, stone, and metal, rolled with ink or paint, and transferred by pressure to parchment or vellum. Books were hand copied mostly by members of religious orders. In 1452,  Johannes Gutenberga German blacksmith  craftsman, goldsmith, printer, and inventorprinted copies of the Bible on the Gutenberg press, an innovative printing press machine that used movable type. It remained the standard until the 20th century.   A Timeline of Printing 618-906:  T’ang Dynasty - The first printing is performed in China, using ink on carved wooden blocks; multiple transfers of an image to paper begins.868:  Diamond Sutra  is printed.1241:  Koreans print books using movable type.1300:  The first use of wooden type in China begins.1309:  Europeans first make  paper. However, the Chinese and Egyptians had started making paper in previous centuries.1338:  The first paper mill opened in France.1390:  The first paper mill opened in Germany.1392:  Foundries that can produce bronze type are opened in Korea.1423:  Block printing is used to print books in Europe.1452:  Metal plates are first used in printing in Europe. Johannes  Gutenberg  begins printing the Bible, which he finishes in 1456.1457:  The first color printing is produced by Fust and Schoeffer.1465:  Drypoint engravings are invented by Germans.1476:  William Caxton begins using a Gutenberg printing press in England.1477:  Intaglio is firs t used for book illustration for Flemish book Il Monte Sancto di Dio. 1495:  The first paper mill opened in England.1501:  Italic type is first used.1550:  Wallpaper is introduced in Europe.1605:  The first weekly newspaper is published in Antwerp.1611:  The King James Bible is published.1660:  Mezzotinta method of engraving on copper or steel by burnishing or scraping away a uniformly roughened surfaceis invented in Germany.1691:  The first paper mill is opened in the American colonies.1702:  Multicolored engraving is invented by German Jakob Le Blon. The first English-language daily newspaperThe Daily Courantis published called.1725:  Stereotyping  is invented by William Ged in Scotland.1800:  Iron printing presses are invented.1819:  The rotary printing press is invented by David Napier.1829:  Embossed printing is invented by  Louis Braille.1841:  The type-composing machine is invented.1844:  Electrotyping is invented.1846:  The cylinder press is invented by Richard Hoe; it can print 8,000 sheets per hour.1863:  T he rotary web-fed letterpress is invented by William Bullock. 1865:  The web offset press can print on both sides of the paper at once.1886:  The linotype composing machine is invented by Ottmar Mergenthaler.1870:  Paper is now mass-manufactured from wood pulp.1878:  Photogravure printing is invented by Karl Klic.1890:  The mimeograph machine is introduced.1891:  Printing presses can now print and fold 90,000 four-page papers per hour. Diazotypein which photographs are printed on fabricis invented.1892:  The four-color rotary press is invented.1904:  Offset lithography becomes common, and the first  comic book  is published.1907:  Commercial silk screening is invented.1947:  Phototypesetting  is made practical.59 B.C.:  Acta Diurna, the first newspaper, is published in Rome.1556:  The first monthly newspaper, Notizie Scritte, is published in Venice.1605:  The first printed newspaper published weekly in Antwerp is called Relation.1631:  The first French newspaper, The Gazette, is published.1645:  Post-och Inri kes Tidningar is published in Sweden and is still being published today, making it the worlds oldest newspaper. 1690:  The first newspaper is published in America: Publick Occurrences.1702:  The first English-language daily newspaper is published: The Daily Courant. The Courant was first published as a periodical in 1621.1704:  Considered the world’s first journalist, Daniel Defoe publishes The Review.  1803:  The first newspapers to be published in Australia include The Sydney Gazette and New South Wales Advertiser.1830:  The number of newspapers published in the United States is 715.1831:  The famous abolitionist newspaper The Liberator is first published by  William Lloyd Garrison.1833:  The New York Sun newspaper costs one cent and is the beginning of the  penny press.1844:  The first newspaper is published in Thailand.1848:  The Brooklyn Freeman newspaper is first published by  Walt Whitman.1850:  P.T. Barnum starts  running newspaper ads for  Jenny Lind, the Swedish Nightingale performances in America.1851:  The United States Post Office starts of fering a cheap newspaper rate.1855:  The first newspaper published in Sierra Leone. 1856:  The first full-page newspaper ad is published in the New York Ledger. Large type newspaper ads are made popular by photographer  Mathew Brady. Machines now mechanically fold newspapers.1860:  The New York Herald starts the first morguea morgue in newspaper terms means an archive.  1864:  William James Carlton of J. Walter Thompson Company begins selling advertising space in newspapers. The J. Walter Thompson Company is the longest-running American advertising agency.1867:  The first double column advertising appears for the department store Lord Taylor.1869:  Newspaper circulation numbers are published by George P. Rowell in the first Rowells American Newspaper Directory.1870:  The number of newspapers published in the United States is 5,091.1871:  The first newspaper published in Japan is the daily Yokohama Mainichi Shimbun.  1873:  The first illustrated daily newspaper, The Daily Graphic, is published in New York.1877:  The first weather report with a map is published in Australia. The Washington Post newspaper first publishes, with a circulation of 10,000 and a cost of 3 cents per paper. 1879:  The benday processa technique for producing shading, texture or tone in line drawings and photographs by overlaying a fine screen or a pattern of dots, which is named after illustrator and printer Benjamin Dayimproves  newspapers. The first whole-page newspaper ad is placed by American department store Wanamakers.1880:  The first halftone photographShantytownis published in a newspaper.1885:  Newspapers are delivered daily by train.1887:  The San Francisco Examiner is published.1893:  The Royal Baking Powder Company becomes the biggest newspaper advertiser in the world.1903:  The first tabloid-style newspaper, The Daily Mirror, is published.1931:  Newspaper funnies now include Plainclothes Tracy, starring Dick Tracy.1933:  A battle develops between the newspaper and  radio  industries. American newspapers try to force the Associated Press to terminate news service to radio stations.1955:  Teletype-setting is used for newspapers.1967:  Newspapers use d igital production processes and begin using computers for operations. 1971:  The use of offset presses becomes common.1977:  The first public access to archives is offered by Torontos Globe and Mail.2007:  There are now 1,456 daily newspapers in the United States alone, selling 55 million copies a day.2009:  This was the worst year in decades as far as advertising revenues for newspapers. Newspapers begin moving into online versions.2010-present:resent:  Digital printing becomes the new norm, as commercial printing and publishing fade slightly due to technology.

Fusion of face recognition method Research Paper

Fusion of face recognition method - Research Paper Example Figure 3 details these matches considering Amber1 and Andy2 (dashed arrows points to some of the analogous features that may be distinguished from the eigenface). It was observed (from Figure 1 and 2) that Amber1 have more distinguished features from the eigenface. Thus we can say that the eigenface closely and strongly resembles Amber1. Amber1's reconstructed images (shown in Figure 5 - include the step by step reconstruction of Amber1's face contained in folder "ReconstructedPictures") supports this observation. Before finding the eigenfaces, however, 'we first need to collect a set of face images. These face images become our database of known faces. We will later determine whether or not an unknown face matches any of these known faces. All face images must be the same size (in pixels), and for our purposes, they must be grayscale (shown in Figure 6), with values ranging from 0 to 255' (Krueger, J, et al, "Obtaining the Eigenface Basis"). Eigenfaces are basically basis vectors for real faces. This can be related straightforwardly to one of the most basic concepts in electrical engineering: Fourier analysis. Fourier analysis discloses that "a sum of weighted sinusoids at differing frequencies can recompose a signal perfectly"! In the same manner a "sum of weighted eigenfaces can seamlessly reconstruct a specific person's face". (Krueger, J, et al, "Obtaining the Eigenface Basis") CONCLUSION According to Krueger, J. & et al, "the eigenface technique is a powerful yet simple solution to the face recognition dilemma. In fact, it is really the most intuitive way to classify a face. As we have shown, old techniques focused on particular features of the face. The eigenface technique uses much more information by classifying faces based on general facial patterns. These patterns include, but are not limited to, the specific features of the f

Global Strategic Management Essay Example | Topics and Well Written Essays - 2500 words

Global Strategic Management - Essay Example This article is a detailed overview of Coca-Cola Company’s global strategy. Doctor John Pemberton, a pharmacist, in Atlanta Georgia in 1886, invented Coca Cola Company. John Pemberton developed and concocted the coca cola formulae in his backyard of his home. He liaised with Frank Robinson, an excellent bookman, who helped to develop the word Coca Cola that is now used globally as a logo to the company. The soft drink was first sold to members of the public at Jacobs’s pharmacy in Atlanta Georgia on May 8, 1886. The brand continued to grow until 1905 when it was sold as a tonic, which contained extracts of cocaine as well as a caffeine rich cola nut. The company began its expansion plan beginning the 1960s when both small and big town dwellers enjoyed carbonated drinks at their local soda fountain counters (Coca Cola (a) Web). This served as a meeting place for all its drinkers. The company then developed a new trade secret and formulae used to manufacture the drink on April 23, 1985. This new secret was code-named new cookie. This strategy has helped the company to penetrate to new, markets where it was not in existence before. The rate of consumption of the drink has greatly increased to a minimum consumption rate of one billion drinks per day (Coca Cola (b) Web). How the Company Global Strategy Operates Vision and Mission Statement In order to achieve the company’s global strategy, the company had to renew their vision and mission statements, as well as their goals, aims, and objectives. The company’s vision statement has been changed to â€Å"To maintain our reputation as the leading Cola Company in the world.† Moreover, the company has developed new mission statements to match with their global strategies. Their enduring mission of achieving their global strategies inspires the company’s mission. Among the company’s mission statement is to refresh the world, in body, mind, and spirit. To inspire moments of o ptimism, and to create value and make a difference everywhere the company is engaged (Coca Cola Web). Responsibilities The company has developed responsibilities, which aims at achieving the global strategic goals of the company. These responsibilities include the following. One of their main responsibilities is to provide its customers with refreshing beverages, which includes soft drinks, water, energy drinks, juices, and tea. The company also aims at seeing that their products can be sold anywhere and are not age restricted which means that their responsibility is to sell their products in any occasion in the day-to-day life (Coca Cola (a) Web). The company has distinguished coke as their signature product and has the most sales of the one billion sales per day. The company is developing other strategies, which aims at boosting the sale of other soft drinks to reach the level of sale attained by coke. Another criteria used by the company is to use the most sophisticated equipment in developing their product in order to beat off competition from other companies such as Pepsi (Peng 7). The company also ensures that they process and make their products to ensure that they consumer is equally satisfied in consuming the last drink as compared to the first drink. The company also strives to ensure that the employees are equally treated and compensated and it practices fair trade in all

Diversity in Organizations Essay Example | Topics and Well Written Essays - 1000 words

Diversity in Organizations - Essay Example Both these aspects are considered unhealthy for organization’s growth and sustenance. To tackle issues arising from discrimination, organizations have started to adopt diversity management as a tool to tackle discrimination at workplace. This can be best evidenced by the Kosek and Lobel’s model (1996), cited by Mor-Barak and Travis (2005), of diversity management approach through diversity enlargement, diversity sensitivity, cultural audit and strategies for achieving organizational outcomes. Diversity management policies to promote equality in organizations have been widely adopted worldwide, in compliance to legislation and also to derive better business results. However, the results are not uniform across all nations and across same organizations in different regions of the world. Various factors attributing to distinct results and impacts of diversity management policies point to the differing perceptions, attitudes, social behaviors, and interpretations of policies . All these factors describe the diversity climate within the organization. Diversity climate is defined as "organizational members' attitudes and perceptions toward people from cultural groups other than their own." It is important to assess the diversity climate in order for organizations to implement diversity management practices and/or bridge gaps wherever necessary. ... The main questions in the questionnaire include: 1. How would you rate your management/leadership support in terms of communication of opportunities and work performance. 2. To what extent is diversity addressed in formal policies like organizational mission statement, HR policies, practices etc. 3. To what extent do you get opportunities to refer your friends and other members belonging to diverse cultural groups for a job at your workplace? 4. To what extent do you and your colleagues get fair treatment by your supervisors/managers? 5. To what extent do you feel your workplace practices attempt to include all members of the organization. 6. How would you rate the way the organization and your leaders welcomed you when you joined. 7. Do you get adequate resources and support to carry out your work in an appropriate manner? 8. To what extent do the organizational activities encompass different cultural perspectives? 9. How would you rate your overall positive experiences with respect to diversity at workplace? 10. To what extent have you heard someone passing comments that depicted discrimination? This questionnaire could be measured on a 5-point Likert scale, from 1 to 5 (1=Strongly disagree; 2=disagree; 3=neither disagree nor agree; 4=Agree and 5=Strongly Agree). Based on the rating, responses can be categorized into three main categories namely, benefits of diversity, inclusion of diversity policies, and justice with respect to discrimination. This categorization will help in assessing which aspect is outweighing the diversity climate within the organization. Accordingly, necessary actions can be taken in terms of training and diversity management practices. Kossek and Lobel’s

Assignment 2 Example | Topics and Well Written Essays - 250 words - 9

2 - Assignment Example The questions are appropriate for use when there is no time available for a comprehensive research. They are also used when marketing researchers want to obtain data on consumers’ background information. Their purpose is to elicit specific information in a simple way and use the data to ascertain the statistical significance of other market survey results (Reid & Bojanic, 2010). Open-ended questions are investigative, and they provide rich qualitative data. It allows respondents to give answers they think are most appropriate. The questions provide marketing researchers with the opportunity to gain insight into various opinions on topics they are not conversant with. Due to the questions’ qualitative nature, they cannot provide sound statistical significance necessary for a conclusive research. They are appropriate for use when doing marketing research that involves small groupings of people. They can also be used when a researcher wants to gain preliminary information before he or she can proceed to a quantitative research. The questions main purpose is to help marketing researchers obtain in-depth information and facts about a product (Reid & Bojanic,

Lesson I had learned in my life Essay Example | Topics and Well Written Essays - 500 words

Lesson I had learned in my life - Essay Example Consequently, I was aware of the fact that having a positive attitude in life was more important than what had happened to me in the past in terms of social life, education, money and other aspects of life that affected me directly. Moreover, I had learnt that it was not easy neither practical to control and / or change the actions of people on diverse settings in life. In respect to this, I had to understand what I needed in life and my purpose of being in the world. Most of the times, my mind was tempted to think that my main course in this world was to have a good education, a well-paying job, get married, and live happily there afterwards. True to this, I had to act on my attitude by building a life that was successful and full of happiness. As such, I had ought to improve my attitude towards myself and towards life every other day and ensure that my entire life was surrounded by positive attitudes despite situation that tended to bring up negativity. With time, I anticipated that the sum of these positive moments would assist me build a life that was successful. Just like a philosopher once said that a long journey begins with a single step, I was willing to turn the tables around just for my sake. I was quite conversant with my past life that was made up of numerous wrongs that had culminated to regrets and regrets. Nevertheless, I refused the past to determine my future, because if that happened I would be subjected to my previous attitude that would have likely led me nowhere in life, but rather made me an individual of circumstances. In the same way, I would be compelled to think that I was in control of what other people did in life, particularly towards me, which was not the case. In a general sense, my lesson was clear. My life had no limits and I was at liberty of living it as I pleased. By this, I meant that, I had let my past go and thus had no regrets

Assignment 2 Example | Topics and Well Written Essays - 250 words - 9

2 - Assignment Example The questions are appropriate for use when there is no time available for a comprehensive research. They are also used when marketing researchers want to obtain data on consumers’ background information. Their purpose is to elicit specific information in a simple way and use the data to ascertain the statistical significance of other market survey results (Reid & Bojanic, 2010). Open-ended questions are investigative, and they provide rich qualitative data. It allows respondents to give answers they think are most appropriate. The questions provide marketing researchers with the opportunity to gain insight into various opinions on topics they are not conversant with. Due to the questions’ qualitative nature, they cannot provide sound statistical significance necessary for a conclusive research. They are appropriate for use when doing marketing research that involves small groupings of people. They can also be used when a researcher wants to gain preliminary information before he or she can proceed to a quantitative research. The questions main purpose is to help marketing researchers obtain in-depth information and facts about a product (Reid & Bojanic,

Primary Research Paper on the Canterbury Tales and Their Historical

Primary on the Canterbury Tales and Their Historical References - Research Paper Example onal accounts, designed to pass the time on the journey but real people, including authors and kings, and real places such as Flanders, France and of course Canterbury, and a few significant events are mentioned which allow us to fix the work in its time and place. In addition to those verifiable details, it is possible also to read between the lines and see how many of the stories do in fact link to actual historical events, even though they do it through indirect means such as parody or allegory. The choice of Canterbury is significant, and the destination of the pilgrims points to the historical figure of Archbishop of Thomas Becket (1118-1170) who was killed on the orders of King Henry II, largely for resisting royal influence on Church affairs. Tensions between Church and State are a feature of the fourteenth century, and this pilgrimage is dedicated to his memory. One major event in the history of that period casts its shadow on the work: a pandemic of bubonic plague, often called pestilence or â€Å"The Black Death† which raged across Europe in 1348-1349 and killed a third of the population of Europe. Chaucer was born around 1340 and so his memory of this would be a factor in his world view, and certainly he witnessed the devastating effects of the plague on the people around him. The Pardoner’s Tale, the Summoner’s Tale and the Physician’s Tale all speak of disfiguring illnesses and fear of death via this means was a very real fact of life in that time for all those who survived the pandemic. One consequence of the decimation of the population was a sudden change in the economic conditions of the time and even more significantly a re-adjustment of the social structures. The beginning of the century saw periods of over-population and famine, where the landed gentry controlled all the resources but the Black Death changed all that : â€Å"The plague shifted the balance of power dramatically and hastened the end of feudalism as a social and economic

Downfall of the American Dream Essay Example for Free

Downfall of the American Dream Essay As a child, one is told that life is just a dream. If one believes in his or her dreams and pursues the path to this goal than one shall achieve it and shall live a joyful, ‘happy’ life. However as one grows older and wiser, one learns that the reality is far more complicated and corrupted. One discovers that despite their perseverance and audacious efforts to attain his or her objectives, the American dream is just an illusion that cannot come true and cannot be attained. The Great Gatsby by F. Scott Fitzgerald is set in New York City and Long Island in the early 1920’s when America was viewed as the land of opportunity. Nevertheless, this novel explores the downfall of the American Dream and how it has an effect on people and the society. This is demonstrated by characters such as Myrtle Wilson who corrupts herself, her relationship and her life over an obsession with something that cannot be attained. Daisy Buchman who sacrifices herself and her happiness to maintain her social status. Finally, Jay Gatsby, the protagonist of the novel exemplifies how the American dream can lead one to make immoral decisions. Through the use of these characters, F. Scott Fitzgerald in The Great Gatsby explores that no matter one\s gender, race or class the American dream does not discriminate; it is simply elusive and unachievable to all who seek to pursue it. Myrtle Wilson, often described in the novel as Tom’s mistress, remains a very flat character throughout the whole novel meaning that she doesn’t develop as a character and her morals do not change throughout the novel; however, she plays a huge role in Fitzgerald’s novel to outline the flaws in the American dream. Myrtle’s objective throughout her whole life as it was for many women of this era is to wed a rich successful man who can â€Å"take care of her†. Evidently, her husband, George Wilson, is not suitable for her. She even says â€Å"he isn’t fit to lick my shoe† (page number) This is why Myrtle finds herself another man who â€Å"qualifies† to her standards/ checklist. Throughout the novel Myrtle literally buries her relationship with George by getting involved with Tom Buchman as well she betrays herself and gives away little pieces of herself by pursuing her dream. Tom Buchman breaks her nose in chapter two yet she pur sues the relationship because she is so desperate to rise in social class. A cream is like an off-color of white; it is tainted with yellow. Fitzgerald often uses this color to portray one\s falseness and inability to fit in with the upper class. In chapter two, Myrtle wears a cream-colored dress and when someone gives her a compliment about the dress she says â€Å" â€Å" It’s just a crazy old thing, [] I just slip it on sometimes when I don’t care what I look like.† (page 35). Nick remarks that Myrtle repeatedly changes her outfits so when she brushes off this compliment and acts snobbish; it becomes very evident to Nick and the readers that she is desperately trying to make herself appear superior, sophisticated and a part of the upper class. People of the upper class often wear white because it is easily corrupted so it can be replaced. White can become creamed colored but cream color clothing cannot become white. This shows how despite one’s endles s effort, the American Dream is unattainable. As proven with Myrtle and Tom’s relationship, Myrtle dream is very materialistic. According to Michelle Hurley in her â€Å"The End of the American dream† she expresses â€Å"Fitzgerald documenting the corruption through materialism of what was once an era of genuine optimism and individualism the original American dream.† This is shown through many characters but especially Myrtle. Her immoral, wrongful and materialistic perception by the American dream literally led her to her own demise. Fitzgerald kills her off in chapter seven when she gets hit by the car she was chasing after. Myrtle represents the people from lower class that attempt to defy the social boundaries at any possible cost. However, her fate unfolds that anyone who endeavors to disobey the American dream will suffer severe and deadly consequences. Furthermore, Jay Gatsby also known as James Gatz executes multiple unethical actions driven by his desire to achieve wealth and love. Motivated by Dan Cody and his loathing of the poverty-stricken life, Gatsby seeks a simple way to become apart of the wealthy class. Therefore, Gatsby becomes involved in some illegal business; this becomes especially obvious when Nick first meets Meyer Wolfsheim and Gatsby says, â€Å" â€Å"Oh, no, [] this isn’t the man!† page number!!!!. Gatsby panics because Meyer Wolfsheim almost discloses confidential information about the business to the wrong person. Although it does not directly state in the novel that Gatsby is involved in the bootlegging business, many clues such as Gatsby’s relationships with questionable people like Mayor Wolfsheim as well as Gatsby’s story’s about his past that never seems to add up suggest that Gatsby is not completely innocent. This also causes the readers to question how exactly he e arned his fortune. In addition, this shows how Gatsby’s morals openly oppose the idea of the American dream which states that only those who â€Å"work hard can achieve it†. Daisy Buchman means the world to Gatsby; his genuine American dream was to attain Daisy’s love. Everything he does in the novel he does for the sole purpose of getting her back into his life. Daisy and Gatsby had a great love before he went off to represent his country in the war; In her article â€Å"The end of the American dream†, Michelle Hurley explains that â€Å"Daisy promised to wait for him but being fickle, materialistic and in demand she married Tom Buchanan instead.†. Not only does this show the carelessness and selfishness of the upper class but it also shows the cruelness of the American dream. Gatsby does everything to â€Å"woo† Daisy over; he throws parties in hope that one day she would attend one and he even gets involved in immoral business all with t he sole purpose of getting Daisy to fall in love with him once again.Yet despite all of his efforts, Daisy screws him over and his American dream stabs him right in the back. Finally, for years Gatsby paints an unrealistic picture for himself of Daisy. Nick even tells Gatsby to stop expecting so much from Daisy because she will crack from the pressure and he will lose her. Nick also repeatedly reminds Gatsby that the past cannot be recreated yet Gatsby continually opposes this idea. As a result of Daisy’s inability to reach this unreal illusion that Gatsby idealized constantly disappoints Gatsby and causes him to ask for more from her. In the end, he dies waiting for her which represents the reality of the unreachable American dream. Gatsby’s unrealistic and unachievable comprehension/ perception of the American dream, as well as his kindness and innocence, eventually leads him to disappointment and his own demise. Finally, Daisy Buchman was born and raised on the opposite social spectrum as Gatsby. As Gatsby remarks Daisy’s â€Å" voice is full of money† Page NUMber; her main value in life is wealth and social. She has adapted to her wealthy lifestyle ever since she was little which clouds her understanding and view of the American dream. As said by Jordan Sarah Head, â€Å" Daisy and Tom’s common denominator is wealth and an upper-class position†. Even after falling in love with Gatsby, Daisy marries Tom not as much because she loves him but because she loves what he represents. She believed that because of his appreciable wealth he could â€Å"care for her† and make her happy but as once said by Denzel Washington â€Å"Money doesn’t buy happiness. This is why even though she is truly in love with Jay Gatsby she gives up her happiness for her materialistic values. Furthermore, Daisy Buchman and Gatsby come from the complete opposite sides of the wealth spectrum. Daisy Buchman has the lifestyle that most people believe http://web.a.ebscohost.com/ehost/detail/detail?vid=10sid=769a7693-0ce6-41e7-bba1-181bb4c496aa%40sessionmgr4006bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=9306106555db=aqh http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=26sid=769a7693-0ce6-41e7-bba1-181bb4c496aa%40sessionmgr4006 Daisy Buchanan

The Hong Kong Government Commerce Essay

The Hong Kong Government Commerce Essay The Hong Kong Government had decided to build the new runway in HKIA. It will bring the advantage and the disadvantage to Hong Kong. It will identify the third runways impact by review the literatures. Moreover, it will do the survey with the Hong Kong citizen to identify what factor they are concern with build the third runway and whether support to build the new runway. It also review the case study to identify which factor needs to concern during construct the third runway in Hong Kong. After doing the survey and review the literature and case study, I expect to find out the answer whether to build up the third runway and the reason to support the answer. Aim This project will identify the impact of the new runway in HKIA and find the answer which is whether to build the new runway. I will find out the answer through review the literatures and do the survey. The third runway is an issue which we need to concern. In the past, HKIA had contributed directly to Hong Kongs economy. Hong Kongs aviation industry generated HK$78 billion in value added contribution in 2008. It represents 4.6% of Hong Kongs GDP. In 2010, it supports the four pillar industries of HK. They are tourism, trading and logistics, financial services, producer and professional services which together accounted for 58% of Hong Kongs GDP in 2010 (Airport Authority Hong Kong n.d.a). The new runway will bring the advantage and the disadvantage to Hong Kong. We need to analysis it whether it is better or not after build the new runway. Objective 1. Find the reason of the HKIA need to build up the new runway. 2. Finding literatures for the discussion or information about the third runway, such as any positive and negative views, suggestions, analysis the impact which the third runway will bring about the HKIA to build up the third runway. 3. Gathering the view of people support and oppose to build the third runway in Hong Kong International Airport by work out a questionnaire/survey. 4. Gathering the concern factor in Hong Kong International Airport by review the case study. 5. Analyse the data of (3), (4) and compare with literatures to determine problems that is impact of build the third runway which is Hong Kong local concern. 6. Suggestion of recommendations and conclusions will be based on the above data. Background Table -1 tentative layout of the Three Runway System (Airport Authority Hong Kong n.d.e)The Hong Kong International Airport is the worlds busiest cargo gateway and one of the worlds 10 busiest passenger airports. In 2011, 53.9 million passengers used HKIA and 3.9 million tonnes of air cargo passed through Hong Kong (Airport Authority Hong Kong n.d.b). The AA had considered the long term development of HKIA. To cope with the increasing air traffic demand and competition, Airport Authority has published Master Plan 2030 and makes a three-month consultation to gauge public opinion on HKIAs future development. 73% of respondents supported the proposal to build the third runway to meet the airports long-term growth demand (Airport Authority Hong Kong n.d.c). The development of the third runway is involves construction of a third runway, related taxiway systems and navigation aids, and airfield facilities, the third runway aprons and passenger concourses, expansion of the existing Terminal 2 etc. Tentative Layout of the Three-Runway System Critical review of literature The reason of build the third runway The demand of HKIA in the 2030 The International Air Transport Association Consulting had estimated by 2030: the flight movements are estimated to reach 602,000 flights with a CAGR of 3.2 %( Airport Authority Hong Kong n.d.d). It reflects the demand of the HKIA is increase in the future. Table -2 the demand of flight movement (Airport Authority Hong Kong n.d.e) HKIA Flight Movement Projection (Up to 2030) The base-case demand forecast shows that annual flight movements at HKIA will reach 602,000 by 2030 The capacity of two runway in HKIA For the capacity of the two existing runway in HKIA, it is 54 flights/ per hour in 2007, 55flights/ per hour in 2008, 58 flights/ per hour in 2009, 62 flights/ per hour in 2011, 68 flights / per hour in 2015. It is the ultimate capacity of the two runways in 2015. If no action taken, the ultimate capacity would be saturated around 2020 and it would take more than 10 years to complete a new runway (Dr. C.K. Law 2012). The airport competition The HKIA have competitors in Asia. The nearly all major hubs in the region are having plan or complete to build more runways. The Seoul Incheon Airports third runway taxiway system began in 2002 and was completed in 2008. It currently service with forty four million passengers. For capacity of the flights, it cans capacity of 410,000 flights and nearly 4.5 million tonnes of cargo per year. The Seoul Incheon Airport is continued to expand. The construction is set to continue until 2020. After the construction, it will be able to handle one hundred million passengers, 700 million tonnes of cargo and 530,000 flights per year (Halcrow 2011). The Construction cost is about US$1.22 billion (Aviation Policy and Research Center, Department of Decision Sciences and Managerial Economics 2007:8). In Mainland China, GuangZhou Baiyun Airport also implement the third runway and will be completed in 2015(Dr. C.K. Law 2012). The view of different people in Hong Kong for build the third runway The view of Hong Kong Government In March 2012, the secretary for transport and housing Eva Cheng stated that the HK government would show the support to the Airport Authority. The Airport Authority can proceed an environmental impact assessment which is expected to take two years, must cover marine ecology, noise and air quality, and plan design details and financial arrangements (Alisha Haridasani 2012). The view of the airline Cathay Pacific has been rooted in Hong Kong for more than 66 years and today connects the city to 170 destinations around the world (Cathay Pacific 2012). For the view of Cathay Pacific, it believes that a third runway is the only viable way to ensure the long-term competitiveness of Hong Kong as an important international airport. John Slosar, the Chief Executive of Cathay Pacific, stated that the third runway is importance for Hong Kong citizen. It can bring the welfare for them. Moreover, the third runway is vital the sustainability of the Hong Kong economy. The demand of build the third runway is become increasing. He also mentioned that the existing runways are already heavily used through most of the operating day that finding take-off and landing slots for additional flights is increasingly difficult. The existing runways will saturate between fifteen and twenty years early before the forecast of 2040. Mr Slosar said that as the airport becomes busier and busier, the capacity of the two runways will soon be saturated. If Hong Kong does not decisively to build the new runway, it will lose its advantage for competitive in aviation industry (Cathay Pacific 2011). The view of environmental group in HK The WWF is the one of the environmental group in HK. It supports the sustainable development of Hong Kong, and the associated benefits for its citizens (WWF n.d.a). However, it has a number of serious environmental concerns about the third runway proposal. The Chinese Dolphins, the fisheries and carbon emission are the WWF hopes the Hong Kong government will consider during build the third runway (WWF n.d.b). The view of the citizens in Hong Kong The Hong Kong Airport Authority was held the three- month public consultation on Hong Kong International Airport Master Plan 2030. It was held between 3 June and 2 September 2011. It was done 24,242 of the questionnaire during the public consultation. For the result of the questionnaire, it indicated that the majority of respondents 80% agree or strongly agree that Hong Kong Airport Authority should make a decision urgently on Hong Kong International Airports future expansion plans. There are 73% of respondents prefer the three-runway option, with 11% opting to maintain the two-runway system and 16% remaining neutral(Airport Authority Hong Kong 2011). The impact of the third runway in Hong Kong International Airport Economic impact In fact, the aviation industry is essential role in Hong Kongs development of economic. The professional services, trading and logistics, financial services and tourism are affecting mostly by the aviation industry (James Tong 2011). The new runway can increase the economy. After the Enright, Scott Associates Ltd analysis, it estimate the direct, indirect and induced contribution of HKIA to Hong Kongs GDP in 2030 will be HK$167 billion, equivalent to around 4.6% of the HKSARs GDP forecast for 2030. For the job opportunity, it estimates the direct employment associated with HKIA would reach 141,000 and indirect/induced employment would be about 199,000(Airport Authority Hong Kong n.d.g:189). Keep Hong Kong s position as aviation hub James Tong stated that the upcoming third runway construction is to maintain lead in the aviation industry. The geographic location is the Hong Kongs advantage. The main advantage of the location of Hong Kong is its international connections in destinations and flights. It can be connected to 160 destinations. The third runway can increases capacity. It is enhanced the Hong Kongs aviation position by keep up with the growing trends of aviation industry and handle with the strong demand in aviation industry. The overall of Hong Kong economic also be increased after construct the new runway. If not to build the new runway, Hong Kong may lose the position as aviation hub in Asia .The competitors in Asia is aggressive to enhance its aviation position and exceed the Hong Kongs aviation position (James Tong 2011). Environmental impact The WWF had stated some of the environmental impact during constructing the third runway in Hong Kong International Airport. The construction brings the negative effect for the Chinese dolphins. During the construction of third runway, it is increased activity in the water. The Chinese dolphins will increase the risk. It is because dolphins in the nearby marine park. It is less than 1 km away from the proposed construction site. It will undoubtedly be disturbed by the construction. The construction may changes in water quality and affects their food supply. The WWF stated that the carbon emission is the concern. The third runway will increase the number of aircraft movements per day. It is leading to a massive increase in Hong Kongs carbon emissions. The third runway will only drive them higher (WWF n.d.b). Research Methods In the research, it will be implemented the inductive approach. The purpose of this research will collect different view, opinion and the concern factor about build the new runway in HKIA. Survey For the survey, the research will collect the data through the questionnaire. A non-probability sampling techniques like convenience sampling and snowball sampling would be adopt for the questionnaire. For the types of questionnaire, it will be used Internet-mediated questionnaires and delivery and collection questionnaires. For the Internet-mediated questionnaires, it would post the questionnaires on the internet. It is mainly post on the Hong Kong website. For the delivery and collection questionnaires, it is going to ask 200 interviewers to collect the data. It would analysis the data after data has been collected. Case Study There are similar situation with Hong Kong International Airport in other country. It will review the cases which are about construct the new runway. Identify the factor which needs to concern for the Hong Kong International Airport during the case study. Project Plan C:UsershpDesktopYuenCITYà ¦Ã…“ ªÃƒ ¥Ã¢â‚¬ËœÃ‚ ½Ãƒ ¥Ã‚ Ã‚ 2.png