Marketing Opportunities Analysis, Coca Cola India

Table Of Contents Introduction................................................................................. 2 1. Company overview ........................................................................ 2 1.1. part Analysis........................................................................ 4 1.2. Competitive Analysis.................................................................... 6 1.3. Customer Analysis.........................................................................8 2. Marketing Mix...............................................................................10 2.1. Product.................................................................................... 10 2.2. Price....................................................................................... 11 2.3. Place....................................................................................... 12 2.4. Promotion............................................................................. .... 13 3. b nonpareil Analysis........................................................................... 15 3.1. Strengths................................................................................. 15 3.2. Weaknesses.............................................................................. 16 3.3. Threats.................................................................................... 16 3.4. Opportunities..............................................................................16 Conclusion.................................................................................... 16 References.......................................................................................17 Introduction : Our target in this merchandiseing plan is to make an environmental and commercializeing analysis to measure the position of Coca-Cola India Company; continue our findings and give suggestions to improve the veritable situation . 1. Company overv iew: Coke (founded in 1886) was the worlds ! leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce to a greater termination than 300 beverage brands. Headquartered at Atlanta, US, it has local operations in over 200 countries.

It generated net income of $3 bn over gross revenue of $19.5 bn. Coke had 56,000 employees worldwide. For 2003, Coke was adjudged the most valuable brand in the world by Interbrand Corp. It was valued at $70.45 bn. Cokes turnaround in India had come after a period of time of heavy investments. During the period 1993-2002, Coke had invested $1 bn in India, of which $805 mn was investe d in its bottling subsidiary, Hindustan Coca-Cola Beverages Pvt., Ltd., (HCCB). In 2003, it had 17 manufacturing units ( come with and franchisee owned bottling operations), 60 distribution centers give to 5,000 distributors and one mn retail outlets, serviced via trucks and three-wheelers. Coke India directly assiduous 10,000 employees. It was the biggest procurer of chilling equipment, glass, sugar and mango pulp in India. Coke had been the market leader in the Indian change Soft Drinks (CSD) market till 1977. But it decided to opt out of the Indian market in 1977 when the Socialist Janata fellowship government asked the company to cut its equity... If you want to get a full essay, tell apart it on our website: OrderCustomPaper.com

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