Marketing

merchandise Assignment 31/01/2011 Dilip Rangajith Perera Hewa Nandugalage Student Number: 041OBHC005 Blake third house College HNC in Business Group 4 One. 1.Explain and comp be pick rendering of marketing over measure merchandise consideration appeared firstly in United State in the premature 20th light speed and then spread to europium and Asia. In the meantime, there are many definitions of Marketing devoted by leading brass sections. following alternative definitions were fitted from time to time and it shows the involvement might of different sectors foothold on the importance and the reliability. The all-embracing bit that links the product line with guest sine qua nonfully and wants in straddle to get the amend product to the right place at the right time definition of Chartered Institute of Marketing (CIM): Marketing is the wariness process responsible for identifying , anticipating and satisfying customer requirements profitably. - Definition of Philip Kotler: Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

As far as we concern these definitions we can conclude that marketing is about opposition the needs and wants of customers and understanding customers and finding ship canal to give up products or services which customers demand. Accordingly it can be seen that how these definitions were changed and how is the globalisation-al circumstanceors bear upon those definition time to time. But all the definitions were based on the one clear facto r of which was originated on the fact of gu! est Orientation. 2.What are the main characteristics of a marketing organisation? A business that has a marketing orientation sees the needs of customers and consumers as vital. As it develops and markets products to meet those demands, certain structural characteristics sound apparent in the business. Identifying customer/consumer needs and wants comes firstly as the Marketing research. Business...If you want to get a full essay, enounce it on our website: OrderCustomPaper.com

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