Successful Marketing Strategy of Haagen-Dazs

If you be intimate her, then point her to Hagen-Dads, the advertisement is familiar to people totally around the world. Hagen-Dads has successfully created honour for its customers. Aimed to make itself the represent of top-class crosspatch-creams, Hagen-Dads tried to make the feel of satisfaction and happiness its selling point. And this orientation proved to work well. In 1981 , Times referred to Hagen as Rolls-Royce among ice-creams. While there be some modification actually, Hagen-Dads focuses more on young ladies who are thirsty for romantic love than noble people.On the en hand, women usually great dealnot resist the entice of sweet food and romantic feeling . An the other hand, the orientation builds an emotional tie between its product and the customer. It is not Just ice cream is actually part of their dream. Due to its trade positioning, most of its consumers of are lovers. For them, they are pursuing more than Just delightful ice cream . Lovers desire intimacy, the feeling of being loved and understood, and especial(a) experiences . So Hagen-Dads make Its Ice cream the symbol of romantic and fancy. The encase of its product is all-sided.Firstly, the name of the brand Hagen-Dads sounds to be Nordic ,which actually Is American. Secondly, the ice cream has a unique look and name which create a noble impression. Whats more ,Hagen-Dads has done something that most companies failed to do. That Is ,to make the pursuing of romantic the flavour and culture of the company. The connotation Hagen-Dads are trying to deliver has been developing all the time . From the original one If you love her ,then take her Hagen-Dads ,then In 2004, unblock slow,and the 2009 one melt together. Hagen-Dads tries to deliver this usage to the customers-?to foster love In the spirit level l.And thats exactly what the couples are looking for today. Among the brands that are trying to create a romantic tale, Hagen-Dads successful makes Itself to be the trail one . Let Is even Impossible for others to copy or Imitate. We can encounter It In every corner of our life ,such as movies ,novels and so on. Hagen-Dads has definitely been a symbol of romantic love. In a reciprocation ,the key to the success of Hagen-Dads Is that It Is FACING Its customers Instead of back to them. It tries to find place what the customers really want and then successfully create value for them.