Critical Evaluation of Current Integrated Marketing Communications Essay - 3

Critical Evaluation of Current Integrated Marketing Communications Practice(BKK) - Essay Example This article looks at the communication tools that the Ford Motors Company deploy in ensuring effective communication and transfer of the message from the sender to the receiver as intended. The receiver in this case being the target market, the company has to ensure the right information is conveyed otherwise it may easily be knocked out of the market. The article further explores the various challenges that face the company in the process of implementation of its communication activities both in the internal and external environment of the company. Different companies use different communication tools and media to convey information to the target markets. The incorporation of the communication tools and media together to keep the customer updated is summarized in what is called integrated marketing communications. Such communication tools include personal selling, publicity, sales promotion and advertising. The communication tools are print media, broadcast media or electronic media. Many challenges are faced in the practice of integrated marketing communication that need to be looked into with as much concern as they deserve. Ford Motors Company promotes the sales of the automobiles it produces worldwide thereby enabling it to maximize profit from the broad market base due to the vast number of consumers. (Banham, 2002, p. 234)The commodore and falcon brands manufactured by ford motors have outdone all the other traditional cars in the Australian markets with more than 20% of the total number of new cars in the country being from Ford Motors Company. Ford also makes sales in the United States of America from which its headquarters is based. (Banham, 2002, p. 236) It’s the second largest automobile industry in the country after general motors. The company produces a wide variety of automobiles to capture maximum number of consumers. Cars are