Marketing Communication Campaign of a Fictitious Healthy Fast Food Restaurant

environmental aw arenessOur world is becoming increasingly annoyinged with environmental issues, particularly since the 1980s. In a National Opinion canvass gaze taken in 1989 for the Department of the Environment in that respect seems to be a ?sudden increase in concern? mingled with 1986 and 1989. The increase was from 8% to 30% of respondents who seem to worry almost pollution and former(a) environmental issues, viewing them as urgent matters the governing should be dealing with (MacKenzie, 1991). This is also reflected in food merchandise research conducted by MKMV agency (Appendix 1) in Loughborough town (Appendix 2). environmental issues include energy use, air and water pollution, waste, nuclear issues, the ozone and world- big warming, genetic engineering, and intensive farming. Ways to combat some of these pass away way under ones skin been reinforced by miscellaneous governments via legislation (Envirowise ?legislation?, 2009). juristic restrictions inc lude air, water and disruption pollution policies, and overall resource and energy efficiency. Sustainability has become a key issue worldwide. Companies also have specific regulations on environmental issues which are co-ordinated into their business plans and strategies through corporate and neighborly responsibility (CSR), as well as social and sustainable development policies (Solomon et al, 2006) (Slack et al, 2007).

This is taken seriously by consumers since 70% assume a gild?s activities when purchasing a convergence or profit as a Europe wide survey in consumer attitudes illustrated in 2007 (Jobber, 2 007). However, it is important to realise th! at it is not only companies that are responsible for high levels of pollution or any other kind of environmental damage. Each someone can fetch to help protect our surroundings, by simplistic actions such as recycling, thoughtful energy consumption and unconstipated food preferences. However, mountain see these issues and thus their responsibility and parting in family very differently across countries (Jacobsen & Dulsrud, 2007). A test on trust in food showed... If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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